Which crypto marketing route fits your project?
First input: describe the action a user can take today. That points us toward the right vertical before we discuss channels or placements.
| Choose a route | Choose it if | First campaign focus |
|---|---|---|
| DeFi or exchange | Users need to understand a product flow | Explain the use case and next action |
| Memecoin or launch | Identity and launch information lead | Keep public messaging consistent |
| Game, NFT or mini app | People need to see how it works | Show the experience and entry point |
| Network or infrastructure | Users or developers need to assess utility | Make the use case and proof clear |
Use DeFi marketing when the product needs a clear explanation of its financial use. Choose memecoin marketing when launch information and community messaging lead. For a playable product, review GameFi marketing or Telegram mini app marketing.
A project can fit more than 1 category. Pick the route for the next campaign's main audience. Keep secondary messages separate. That gives each placement one job and makes approvals easier.
3 decisions turn a vertical into a campaign
A useful campaign route answers 3 questions. Who should see it? What should they understand? What can they do next? These decisions tie channel selection to a real product action.
- Name the audience. Choose users, developers, holders, partners or another group. Avoid writing one message for everyone.
- Choose the next action. It might be visiting an app, reading documentation, trying a game or following a launch update.
- Match proof to the claim. Use a working product, documentation, approved screenshots or founder commentary. Don't promote a feature as live if it isn't available.
- Assign owners. Name the person who approves copy and the person who answers public questions.
Promotion tips for Polygon projects still need a product use case. The network name alone is not a campaign message. A Layer 1 and Layer 2 marketing route can help frame that distinction. For projects with AI features, compare the explanation with AI agent and AI token marketing.
DigitalMedia1 checks project details and available assets with your account contact. You get a written route that names each format, its purpose and required materials.
What to send for a project-specific route
Send 5 practical inputs so we can review the product and campaign request. If an item is not ready, flag it. We can account for the gap before work is approved.
- Product: one plain-language description and the current user action.
- Stage: whether the product is live, in testing or preparing for launch.
- Audience: the group you want to reach and the reason they should care.
- Assets: website or app links, approved logo, screenshots and current copy.
- Constraints: launch windows, claims needing proof, and who signs off on materials.
For a wallet, include the product route and the user task it supports; see crypto wallet marketing. For a game or mini app, send a demo or clear entry point. For a token, align public details across the project page and campaign copy.
One decision-maker on your side keeps feedback moving. We log approved materials and agreed placements. Then we share completed work with relevant links and screenshots. That record gives your team something concrete to review, not disconnected updates.
How do the campaign windows fit together?
A project route separates preparation, live placements and reporting. We confirm each placement window before work starts. You know what is being booked and when to expect its record.
| Window | What happens | What you send |
|---|---|---|
| Before booking | We review the route, message and assets | Product details and approved links |
| Before launch | You approve the copy and placement details | Feedback from the named reviewer |
| While live | We run agreed work and log its status | Answers to open product questions |
| After the window | We send the final placement record | No new material unless a change is agreed |
The format follows the campaign task. Creator content can explain a product in use. Paid placements put approved copy in a selected media setting. Community activity can support questions and discussion. For broader awareness, compare trending campaigns with KOL and creator campaigns.
We send a daily report while a placement is live. The final report includes links and screenshots. It records work delivered, not a platform outcome.
Platform review stays outside the project plan
3 checks reduce avoidable issues: confirm the project identity, verify every destination link, and support public claims with current information. These checks make campaign materials consistent before publication.
For CoinGecko or CoinMarketCap listings, each platform controls its review and profile decisions. DEXScreener controls how its visibility surfaces appear. We confirm agreed work and provide its placement record. Approval, ranking and continued display remain platform decisions.
- Identity: match project and token details across public pages.
- Links: test the website, app and social destinations before approval.
- Claims: remove statements the project cannot support with available evidence.
Send DigitalMedia1 the project category, main user action and target window. We reply within 1 working day. We review the materials with you and provide a written quote within 2 working days. The review checks what is ready before any placement is booked.
Frequently asked questions
Should we market our DeFi product and token in one campaign?
2 messages can sit in one campaign, but each needs a clear audience and action. Tell us whether the priority is explaining the product, introducing the token or supporting a launch. We’ll map the materials and placements to those priorities. Then we’ll keep claims about available product features accurate.
What should I send before asking for a project route?
5 inputs help: product description, launch stage, audience, current links and approved assets. Add the target window and the name of your reviewer. If screenshots, documentation or a demo are still missing, say so. We can identify what needs to be ready before booking.
Can marketing start before our product launches?
A pre-launch campaign can use approved positioning and accurate release information. Separate planned features from what users can access now. Send the intended launch stage, available assets and the action you want people to take. That keeps the route from implying an unreleased feature is live.
How is a quote built for a project-type campaign?
Cost depends on 3 things: the selected surface, the placement window and the volume of work. You get a fixed written quote before you pay. The quote lists the agreed placements and work, so you can review what is included before confirming.
What does your report show during a live placement?
A daily report records the placement status while it is live. After the window ends, you get a final report with links and screenshots. It shows the work we completed and gives your team a direct record to review.
Can you secure a CoinGecko listing or DEXScreener position?
No placement plan can decide a platform's review, eligibility decision or display rotation. CoinGecko reviews its own listing information, and DEXScreener controls how its surfaces appear. We can confirm agreed preparation or placements and document the work. Platform approval or continued visibility is not ours to promise.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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