Layer 1 and Layer 2 marketing: 5 decisions before outreach

Which Layer 1 or Layer 2 push should go first?

24-hour start: after confirmed payment, we check what is ready. We also flag anything needing a decision. Start with the route that gives one audience a clear next action.

Choose developer outreach if builders need a clear first step. Choose grant communications if a defined program needs applicants. Choose hackathon promotion if participants need event details before joining.

DigitalMedia1 starts with a readiness check. We match the requested action to materials you can support now. If your project also needs community engagement, we connect the participant path to that work. For a product with a finance use case, compare the DeFi marketing route before mixing audiences.

5 decisions that turn a network plan into action

5 decisions keep developer, grant and event activity pointed at real next steps. We record each choice before preparing copy or placements.

1. Name the audience. Choose developers, grant applicants, event participants or partners. One message can’t answer every group’s first question.
2. Set the action. Decide whether readers should build, apply, attend, test or contact your team.
3. Check readiness. Confirm that documentation, program details and event information are current and accessible.
4. Assign reviewers. Name one approval contact. Add the technical or program owner for specialist facts.
5. Choose proof of delivery. Agree which published links, materials and open decisions the report should show.

Keep network claims tied to approved documentation. A builder announcement should lead to a usable build path, not just a project overview. A grant post should link to official criteria and the application route. A hackathon notice should make event requirements easy to find.

We can connect an ongoing plan to growth marketing support when several channels need regular coordination. If your project also operates a wallet, see crypto wallet marketing. Keep its user action distinct.

What we need before preparing developer or grant materials

4 input groups help us check the message, destination and approval path. Send the latest versions. Flag details still awaiting a decision.

• Project facts: A short overview, current product status and approved claims.
• Builder route: Documentation, tools, test instructions and the right technical contact.
• Program details: Grant criteria, application steps, official links and the person responsible for decisions.
• Event information: Confirmed dates, participation rules, submission requirements and the event owner.
• Review setup: One approval contact, technical reviewers and any internal release restrictions.

For every item, tell us whether it is confirmed or provisional. This prevents tentative features or event details becoming public claims. If a document isn’t ready, mark it as a dependency. We can plan around information already approved.

Your team remains the source for technical accuracy and program decisions. We prepare the communication route, check each destination link and log approved materials. If you’re comparing other project needs, use solutions by project type to find the closest service path.

How do the outreach and event windows fit together?

The right window follows dates confirmed by your team or event organizer. We map preparation, approval and publication around those dates. Then we report what went live.

A report every 24 hours is the default while a placement is live. It records published items, working links and decisions awaiting approval. After the window ends, we provide the final report with links and screenshots within 2 working days.

Use KOL and creator campaigns when a creator route supports the same action. Keep the brief clear about the audience for each placement.

3 checks before promoting grants or hackathons

3 checks prevent a campaign from outrunning program or event information. They also make the work easier for your team to verify.

• Eligibility: Your team confirms grant criteria and answers applicant-specific questions.
• Event authority: The organizer controls event dates, rules, submissions and any changes.
• Builder readiness: Your technical team confirms that documentation and support routes are usable.

Grant reviewers decide which applications they accept. Event organizers control participation and event communications. We deliver the agreed copy, outreach and reporting. We cannot promise grant selection, attendance or a place in organizer-controlled channels.

For a first phase, select one audience and one action. Send DigitalMedia1 your project overview, current documentation and confirmed grant or event details. Include one approval contact. We’ll check the build path and return a fixed written quote within 2 working days.

How it works

1. 1. Share the project contextSend the overview, current technical materials and the audience you need to reach. Include confirmed grant or hackathon details where relevant.
2. 2. Choose the first actionWe agree whether the first route is to build, apply, attend or contact your team. We record the supporting link and owner.
3. 3. Confirm facts and reviewersWe mark approved claims, provisional details and dependencies. Your named technical or program reviewer checks specialist information.
4. 4. Prepare and publishWe prepare the agreed materials, check destinations and coordinate approved placements. We log published links and open approvals.
5. 5. Review the delivery recordYou receive a report with completed work, links, screenshots and next actions. Your team decides what to continue or change.