2 wallet routes, one booking checklist
Install-only work prioritizes reach. Return-led work connects acquisition to later use. Before booking, we check 7 inputs. That keeps the message, destination and next action aligned.
Product: wallet purpose, supported features and networks.
Audience: intended users and where you can market.
Destination: store listing, landing page or another agreed entry point.
Onboarding: the steps users see after installing.
Next action: the feature or task that signals a useful first session.
Claims: product statements your team can confirm and approve.
Tracking: available events, access and the person reviewing them.
Send existing creative and help content too.
We compare each asset with the wallet experience users will find after clicking.
Note how the wallet relates to your other products.
That relationship can shape the channel mix.
It may connect to DeFi marketing, Layer 1 and Layer 2 marketing or Telegram mini app marketing.
The booking check gives you a clear decision. We either proceed with available materials or flag a specific gap. That keeps campaign messages grounded in features your destination explains.
How do wallet installs connect to a useful first session?
3 parts must match: campaign message, destination and first in-wallet experience. We review that path before activity starts. Each install campaign needs a clear next step.
First, we check whether the message describes a supported feature. Next, we compare its call to action with the destination. Then, we note any surprising onboarding steps. Keep separate creative themes tied to distinguishable destinations or tracking, where available.
- Message: describe the supported use case in plain language.
- Destination: make the next action clear before installation.
- Measurement: separate campaign delivery from product events.
- Follow-up: name who reviews the available user signals.
App and Telegram mini app installs can pair with education and creator activity. Confirm which events your analytics can record. Also confirm who can access the data. We report campaign activity separately from product actions. An install count should not stand in for onboarding completion or repeat use.
If users arrive but do not progress, check the audience, promise and onboarding clarity first. That gives your team a practical next move before changing channels.
3 wallet formats, matched to the job
3 formats cover core wallet jobs: acquisition, retention and partner discovery. We select them around your product stage and approved materials.
| Surface or format | What it does | Window | What you send |
|---|---|---|---|
| Install campaign | Brings a defined audience to an agreed wallet destination | Set together before booking | Wallet link, audience and approved message |
| Retention content | Helps users find features or understand updates | Set around product communications | Current interface details and help resources |
| Partner outreach | Starts relevant collaboration conversations | Set with partner availability | Use case, audience fit and proposed format |
Retention formats include onboarding messages, feature explainers and release communications. Partner options include a joint education session, co-produced onboarding resource, integration announcement or community event. The partner and your product team confirm the facts before an announcement goes live.
Use community growth and engagement when user questions need a regular home. Choose KOL and creator campaigns when a creator can explain the wallet accurately. Broader announcements may fit PR and media. Each format needs a named approver. Set its destination or audience before booking.
5 steps from wallet review to final report
5 steps take the work from product review to final report. We confirm inputs and approvals first. Then we keep live work visible.
- Product review: check the wallet story, features, destinations and onboarding path.
- Plan: select install, retention or partner activity. Agree on the window.
- Prepare: align messages, materials, approvals and tracking responsibilities.
- Run: coordinate approved activity. Log its status while placements are live.
- Report: share completed work, available observations and practical next actions.
Our working default: work starts within 24 hours of confirmed payment. While a placement is live, we report every 24 hours. The final report includes available links and screenshots. It arrives within 2 working days after the window ends. We confirm the schedule against your materials and approvals.
The report separates completed activity from visible product actions. You can see the placement, destination and available evidence. It also lists open decisions. This makes the next campaign choice easier to discuss with product and support.
What can a wallet campaign actually control?
Your team controls its approved message, destination, materials and campaign plan. App-store review and advertising eligibility sit outside our control. Attribution settings and user choices do too. We commit to agreed placements and work, not store approval or a fixed number of retained users.
Name one person for each decision:
- Product claims: the person confirming features and supported networks.
- Creative: the person approving messages and campaign assets.
- Tracking: the person explaining visible product events.
- Partnerships: the person approving compatibility and announcement details.
Before an announcement, both sides confirm the format, responsibilities and wording. Do not call an integration live until relevant teams approve that statement. For self-custody or custodial products, provide approved wording about access and user responsibilities. We build campaign messages around confirmed facts.
- For related work, compare your needs with solutions by project type.
- A token launch may also call for memecoin marketing.
- An app-led product may need a separate install plan.
- Send your wallet link, supported features, target audience and priority.
- We’ll check the user path and return a written quote within 2 working days.
How it works
- Send the wallet inputsShare the wallet link, supported features, audience and current priority. Add channel limits or approval contacts.
- Check the user pathWe review the product story, campaign destination and onboarding steps. We confirm which user actions your team can measure.
- Agree formats and approvalsWe propose install, retention or partner activity. You confirm the window, owners and tracking responsibilities.
- Prepare and run activityWe check messages against the wallet experience, then coordinate approved placements. Work starts within 24 hours of confirmed payment.
- Review the reportYou receive completed activity, available observations and next actions. The final report includes links and screenshots.
Frequently asked questions
Which wallet details help map the first campaign?
7 inputs make the first review useful: wallet link, supported features, audience, destination, onboarding steps, approved claims and campaign priority. Add current creative, geographic limits and the person approving messages. We use these details to identify a suitable route. We also flag missing material before proposing activity.
Can one wallet campaign cover installs and repeat use?
2 connected parts can cover both: an install message and follow-up tied to a real wallet feature. We set the next user action with your team. Then we separate campaign delivery from product events in the report. Your analytics access determines which user actions we can review.
How do you choose a wallet creator or integration partner?
3 checks guide partner selection: audience fit, accurate product explanation and a format your wallet can support. We prepare a proposal around shared user value and clear responsibilities. Your team confirms technical details before any integration or partnership announcement is published.
What affects the cost of wallet marketing?
3 factors shape the quote: selected format, campaign window and amount of activity. Send your wallet link, priority and preferred channels. We’ll return a fixed written quote within 2 working days. You review it before payment or booking.
How soon can wallet campaign activity start?
24 hours after confirmed payment is our working default for starting activity. The run date also needs approved materials, clear destinations and required account access. We confirm the schedule before preparation. You’ll know which inputs remain before launch.
Can you promise app-store approval or retained wallet users?
No; app-store review, advertising eligibility, attribution settings and user choices are outside our control. We can commit to agreed placements and campaign work. You receive a report with available links, screenshots and observations. It records delivery without presenting user behavior as a promised result.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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