1 intake, 4 campaign inputs
First, we need your approved incentive facts. Those facts anchor 3 campaign tracks: staker education and partner announcements. Weekly activity reporting completes the 3-track plan.
| Work | Window or count | Send us |
|---|---|---|
| Incentive messaging | 1 approved fact set | Current staking terms |
| Staker education | Several-week campaign | Product documentation |
| Partner announcement | 1 integration priority at a time | Partner status and contact |
| Co-marketing review | Before publication | Approved claims and reviewers |
| Activity report | Weekly | Channels and activity to track |
At DigitalMedia1, we check that campaign claims match the materials you approve. For a wider category plan, connect this work with DeFi marketing or browse solutions by project type.
Which 5 moves take a staking campaign live?
The campaign moves from confirmed facts to reviewed content, then coordinated publication. These 5 steps keep partner approvals and staker questions in the working plan.
- Set the campaign inputs: Share product documentation, approved incentive terms and priority audiences.
- Name integration priorities: Identify the partner, current status and facts cleared for public use.
- Shape the message: We prepare the core explanation and education content for protocol review.
- Route partner materials: Each team checks its own claims and announcement wording before publication.
- Review activity weekly: Use reach, engagement and integration activity to decide on follow-up.
The sequence runs over several weeks. Partner readiness shapes the working calendar. Review turnaround shapes it too. If you want ongoing campaign support beyond this work, see the growth marketing retainer.
Materials we build around real protocol facts
3 audiences need clear, consistent information: stakers, integration partners and your own community. We shape each material around an approved fact, not a broad outcome claim.
- Incentive explanation: State the protocol’s confirmed terms in language a staker can assess.
- Staker education: Answer practical questions using your product documentation.
- Integration announcement: Explain what the partnership adds and what each team supports.
- Partner copy: Give both teams a clear draft to review before publication.
- Campaign updates: Summarize what is new for your audience.
- Weekly activity report: Track reach, engagement and integration activity.
You supply product facts and approve product claims. The relevant partner reviews its own announcement details. We can connect education with community growth and engagement, so recurring audience questions inform future content. Keep technical documentation available. Pair it with plain explanations for the actual staker decision.
How do protocol facts, partner slots and platform decisions differ?
3 decision areas shape the campaign: your approved product information, partner readiness and third-party platform choices. The first 2 can be planned together; platform decisions remain outside the campaign.
Our work controls the agreed messaging, education content, partner coordination and weekly report. Partner teams control their approval and publication decisions. Platform editorial policies vary by provider.
Search visibility and AI answers vary too. We cannot promise a particular placement or answer. Nor can we promise a change in staking TVL.
| Area | What we can do | What you or another party decides |
|---|---|---|
| Protocol claims | Draft from supplied evidence | Your team approves product facts |
| Integration news | Coordinate copy and timing | Each partner approves its contribution |
| Platform visibility | Record campaign activity | The platform decides what it presents |
For announcements needing media work, see PR and media. We report delivered campaign activity without presenting it as a TVL result.
Send us the operating facts
Campaign planning starts with 4 inputs: current protocol information and approved incentive terms. We also need integration priorities and the people responsible for reviews. A clear handoff helps us identify missing approvals before content is drafted.
- Protocol: Product page and current documentation.
- Incentives: Exact terms cleared for public communication.
- Integrations: Partner names, status and announcement priorities.
- Approvals: Protocol reviewer and partner contact.
- Audience: Staker questions or content already in use.
We’ll confirm the campaign tracks. Your fixed written quote arrives within 2 working days. Once confirmed payment arrives, work starts within 24 hours. Send the protocol page, approved incentive terms, target integrations and preferred campaign window to contact.
How it works
- Send the protocol inputsShare product documentation, approved incentive terms, audience priorities and existing campaign materials.
- Name integration prioritiesList target partners, current integration status and facts cleared for co-marketing.
- Prepare campaign messagingWe draft the core explanation and education content, then route claims for review.
- Coordinate announcementsWe align approved announcements and supporting content with participating teams.
- Review weekly activityUse reports on reach, engagement and integration activity to set follow-up priorities.
Frequently asked questions
Which protocol materials should we send first?
4 inputs help us start: product documentation, approved incentive terms, integration priorities and reviewer contacts. Add existing staker content if you have it. We use those materials to ground campaign messages in confirmed facts. They also help identify partner approvals before announcement copy is prepared.
How does campaign work connect to staking TVL?
3 campaign tracks support communication around staking: incentive messaging, staker education and integration announcements. Weekly reports cover reach, engagement and integration activity. Your team can review that activity alongside its own staking data; campaign communication does not set the TVL outcome.
How long should we allow for this campaign?
The campaign runs over several weeks. The working calendar covers message preparation, partner reviews, publication and weekly reporting. We confirm the sequence with you after checking product approvals and integration readiness. Pending reviews stay visible to both teams before the campaign moves forward.
What appears in the weekly liquid staking report?
3 areas appear in the weekly report: reach, engagement and integration activity. The report gives your team a regular record of campaign activity and partner progress. We agree during planning who receives it and which integration updates matter to your team.
Can you prepare one announcement with our integration partner?
Yes. Partner coordination and co-marketing announcements are part of the campaign. We prepare wording from confirmed integration details, then route the relevant claims for review by each team. Send the partner contact and current integration status early, so the review path is clear.
Can you guarantee a search result or AI answer for our protocol?
No. Platform editorial policies vary by provider. Search visibility and AI answers vary too. The campaign cannot control those decisions or promise a change in staking TVL. We can deliver the agreed messaging, education content, partner coordination and weekly activity report.
What determines the written quote?
3 factors shape the quote: content volume, partner coordination and campaign window. You get a fixed written quote within 2 working days, before you pay. Send the integration priorities and expected materials with your protocol inputs. That lets the quote reflect the work you’re asking us to run.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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