4 report fields we log for X placements
4 checkpoints take a campaign from first message to live placements. We log what was agreed and completed. Your report records activity, not a platform ranking or promised audience response.
| Placement record | What it shows | Window | What you send |
|---|---|---|---|
| Posts | Relevant project posts and their context | Agreed campaign window | Approved message and links |
| Comments | Comment activity from real accounts | Lite or Basic window | Product details and wording limits |
| Thematic platforms | Where relevant project conversations are placed | Agreed campaign window | Audience and news hook |
| Completion record | Activity carried out for the campaign | Final report after the window | One contact for questions |
The review makes the work easy to check against the agreed format. We record each placement type and its connection to your announcement. Your team can compare the activity log with its publishing calendar.
For a wider view of X promotion, keep account posts and external activity distinct in the plan. That makes it clearer which work we ran and which updates your team published.
Lite or Basic: which X format fits?
Lite and Basic serve different campaign windows. Lite sets a comment count and account limit. Basic allows a wider account count over a longer window.
| Format | Activity | Window | Useful when |
|---|---|---|---|
| Lite | 1,000 comments from up to 30 real accounts; some accounts have verification badges | 1 month | One announcement needs a defined comment plan |
| Basic | Activity through up to 40 real accounts | 1–2 months | Several updates need room on the calendar |
Match the format to your actual news schedule. A launch with one main announcement may suit Lite. A project with multiple updates can consider Basic and its longer window. We confirm activity details before work begins.
A commitment of 3 months or more has a discount. The written proposal confirms applicable terms and planned activity. For a separate creator-led format, review X influencer replies. Those placements differ from this account-based activity.
What should your team prepare for X placements?
4 inputs make external X activity easier to match with your project news. Send one current set of materials. Name one person who can approve copy and links.
- Official destinations: project account, website and the page readers should visit.
- News hook: launch, product update, partnership or another public announcement.
- Approved claims: facts we can use and wording your team wants excluded.
- Audience notes: regions, communities or topic areas the placements should address.
- Approval contact: one person for questions about copy, links and timing.
Give readers enough context to understand each post. A bare link rarely helps when the surrounding conversation needs an explanation. Share a concise product description and the next step you want readers to take.
For posts on your own account, X SMM can support the publishing calendar. If your team needs help with replies around selected posts, consider X engagement support. Keep the external message consistent with both. Don’t ask one placement to replace the rest of your communications.
4 steps from your first message to the final X report
4 steps move the placement from initial details to a report you can check. We confirm the format and materials before activity goes live.
- Send the campaign details: share official links, the news hook, target audience, preferred window and wording limits.
- Confirm the format: we agree on Lite or Basic, activity details, the approval route and report fields.
- Approve the materials: your contact checks the message and destination links before external activity begins.
- Review the activity log: we report every 24 hours while placements are live. The final report follows within 2 working days of the window ending.
One approver keeps questions from moving between several contacts. If the announcement changes, send updated wording and links before the next placement. We use the latest approved materials for the agreed activity.
You can pair placements with an X thread campaign when your account needs a longer explanation. Keep both formats coordinated in the campaign notes. Give each a clear role. For a review of account activity and competitors, X analytics is a separate option.
Can external X placements control trending visibility?
External posts and comments can support a news hook. They cannot reserve a place in X trends, search or feeds. X controls how it displays and distributes posts. X also controls verification badges. We can commit to agreed placements and their report, not platform visibility.
That distinction matters when a campaign asks how to get trending on Twitter/X. External placements are not a reserved trend feature. If trending visibility is the main objective, discuss the separate X trending campaign before selecting a format.
For a clear proposal, check that it names the account limit, campaign window, activity type and reporting. Confirm who approves the wording and which links can appear. Assess completed work against those recorded details. Don’t judge it by an unspecified promise about where X will show a post.
Send us your official project links, announcement, target audience and preferred window. We’ll review the materials and confirm a suitable format. Then we’ll return the activity plan for approval.
How it works
- Send the campaign detailsShare official links, the news hook, audience, preferred window and any wording limits.
- Confirm the formatWe agree on Lite or Basic, activity details, the approval route and report fields.
- Approve the materialsYour contact reviews the message and destination links before placements begin.
- Review the activity logCheck the completed placements against the agreed plan and final report.
Frequently asked questions
How is the quote for X external placements worked out?
The quote depends on 3 things: placement format, campaign window and activity volume. You get a fixed written quote within 2 working days, before payment. Send the project links, news hook and preferred timing. We’ll confirm the right activity plan.
How long do Lite and Basic placements run?
Lite runs for 1 month, with 1,000 comments from up to 30 real accounts. Basic runs for 1–2 months through up to 40 real accounts. Share your announcement dates and approval availability. We’ll align the selected window with your calendar.
What exactly is included in Lite?
Lite includes 1,000 comments written by people from up to 30 real accounts over 1 month. Some accounts have verification badges. The proposal records activity details and reporting. You can check completed work against the agreed plan.
What changes when we choose Basic instead of Lite?
Basic uses up to 40 real accounts and runs over 1–2 months. Lite specifies 1,000 comments from up to 30 accounts over 1 month. Choose based on your campaign window and activity needs. Confirm those details in writing before placements start.
Can X external placements put our hashtag in trends?
No. X decides how trends, search results and feeds display content. X also controls account verification badges. We can confirm agreed posts and comments, then document them in the report. If trend visibility is your objective, ask about a separate trending campaign before choosing external placements.
What should we send before the first X placement?
Send 4 essentials: official project links, a concise product description, the announcement and approved claims. Add audience notes and name one contact for approvals. Those materials let us check the message and destination before activity begins.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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