5 inputs for crypto marketing across China-facing markets

5 inputs before the first China-facing booking

Input 1 is your target location. Add the audiences you want, then use this 7-point checklist before any booking.

• Locations: name each jurisdiction and any places to exclude.
• Audience: specify traders, users, developers, or another intended group.
• Objective: choose awareness, launch coverage, product explanation, or community participation.
• Language: mark Simplified Chinese, Traditional Chinese, English, or a mix.
• Claims: list supported product facts and wording that needs review.
• Assets: share documentation, landing page, token details, and approved links.
• Owner: name the person who can clear edits and answer product questions.

Keep each location on its own line. The regional marketing map helps compare this split with other markets. That keeps recommendations tied to an actual audience, not language alone.

Add any channel or legal restrictions already identified by your team. The result is a usable starting point for selecting formats and preparing outreach.

Which China-facing audiences need separate campaign lines?

2 audience labels can hide different campaign requirements. Mainland China-facing objectives and overseas Chinese-speaking reach are not interchangeable. Put each intended location on a separate line.

• Hong Kong, Taiwan, Singapore, Malaysia: state which places are included, not presumed coverage.
• Overseas communities: name where people live and which language they use.
• Regional comparison: review Korea and Japan as distinct market plans, not substitutes.
• Content boundary: note the audience, product function, and call to action for each placement.

Use this split when requesting KOL campaigns for Asian markets: location is the selection input, not a broad language label. Keep assumptions visible in the quote request.

If the campaign includes other countries, compare them through the regional marketing overview before reusing copy or creator instructions. That gives each location a clear role in the plan.

3 placement formats, 1 clear job each

3 formats do different jobs; the brief should name the one you need. Creator content can explain a product. Media copy can carry an announcement or interview.

For a creator-led route, see KOL and creator campaigns. For publication outreach, compare PR and media. Before confirming, ask for the intended audience, language, proposed format, and capture method.

Those details make the final placement record easy to review. Keep the same approved product facts across formats. Let each creator or editor use the agreed format.

4 checkpoints from location brief to final evidence

4 checkpoints turn your location brief into a bookable plan.

1. Intake: list locations, objective, product assets, language, and exclusions in one place.
2. Review: check that each proposed format matches the audience and the claims you supplied.
3. Booking: confirm the agreed creator or media format, approved copy, and evidence to collect.
4. Reporting: while a placement runs, we report every 24 hours. The final report includes links and screenshots within 2 working days of the window's end.

Name one person who can approve copy and answer product questions. That keeps edits moving without changing your core message.

The report separates placement status from audience response, so your team can see what ran and inspect the evidence. If an agreed format changes, we record the change rather than treating an unconfirmed placement as complete.

Who clears a China-facing placement?

1 approval path should cover your team, the publisher, and any required legal review. Prepare the reviewer and decision point before outreach begins.

Local rules in each target jurisdiction, publisher acceptance, and platform policies decide whether a proposed China-facing placement can run. We can confirm only agreed placements and provide their evidence; marketing cannot override those decisions.

Before booking, identify who checks each item:

• Product claims: your named product or legal reviewer.
• Local requirements: qualified counsel familiar with the intended jurisdiction.
• Publisher conditions: the outlet or creator handling the proposed format.
• Final evidence: the person on your team who will check the live link or screenshot.

Send us the target locations, project summary, launch stage, Chinese-language assets, and any known restrictions. We’ll review the inputs, flag gaps, and return a format recommendation and written quote within 2 working days.