Which 7 checks precede Base channel booking?
Posts, creator content, community updates: 3 formats need a clear audience. Each also needs a next action before booking. Start with the product and the person you need to reach.
Use this 7-item checklist before discussing channels:
- Product: one plain-language description of what it does.
- Audience: users, creators, partners or developers you need to reach.
- Action: the next step you want that audience to take.
- Stage: what is live now and what is planned next.
- Links: website, product, documentation and social profiles.
- Assets: approved copy, images and launch materials.
- Owner: one person who can answer questions and approve edits.
These inputs help us check your project story across public pages. They also make the first channel discussion practical. You’ll have a clear basis for deciding what belongs in the plan.
For a wider view of blockchain choices, see marketing by blockchain. If your product needs a separate Ethereum plan, compare the audience and message in Ethereum marketing. Base should have a clear reason to feature in your channel choices.
Which Base channel fits your project?
3 channels call for 3 separate decisions: Aerodrome, Zora and Farcaster. Give each one a clear reason to appear in your campaign. Keep the plan focused on an audience and action your team can support.
- Aerodrome: explain your project’s actual connection before naming it in campaign copy.
- Zora: prepare a creator or content angle only when it fits your product.
- Farcaster: define the audience, message and person responsible for replies.
Keep every message grounded in what your product does. A project announcement should not rely on a platform name to explain its value. If a proposed channel has no clear audience, leave it out of the first plan. Revisit it when your materials or goals change.
For community work beyond channel selection, review community growth and engagement. If creator-led messages are central, compare them with KOL and creator campaigns. That keeps the channel decision tied to what you can publish and support.
4 Base channels, 4 different input sets
Each Base channel needs a specific project connection and usable materials. Use this table to prepare for the conversation. The window is your campaign target, not a platform promise.
| Surface | What it is | Window | What you send |
|---|---|---|---|
| Base network | The network context for your project story | Your target window | Product summary and official links |
| Aerodrome | A channel to assess against your project | Your target window | Clear explanation of the connection |
| Zora | A channel to assess against your content angle | Your target window | Approved creator or content materials |
| Farcaster | A channel to assess against your audience | Your target window | Message draft and response owner |
Use the same product description across all 4 rows. Adjust the example, not the underlying claim. Check every destination link before approval. Confirm that the named contact can respond during the target window.
If you need a broader distribution comparison, review trending campaigns alongside the Base plan. Keep channel work separate from any listing review. Listings and verification covers that distinct task.
The Base run-of-show: 5 moves
5 moves take a Base marketing plan from inputs to reporting. DigitalMedia1 checks the materials before recommending channels. The first booking conversation starts with your product and target audience.
- Send: share the product link, audience, target window and approved assets.
- Review: we check message clarity, links, channel fit and missing inputs.
- Map: assign each proposed format one audience and one next action.
- Approve: your decision-maker confirms copy, links and timing.
- Record: we log the agreed work and share a concise completion report.
We reply within 1 working day by default. The written quote follows after we review the surfaces, window and requested work. Work begins after confirmed payment. We confirm the working details with you before the campaign starts.
Keep one shared copy of approved text and destination links. Your team can then check what was signed off. The completion report records what was done. This gives you a clear record for follow-up.
3 platforms control their own visibility
3 platforms control their own content rules, reviews and visibility. We check your materials, run the agreed channel work and report what we completed. No one can promise a feature placement or a set level of visibility on Aerodrome, Zora or Farcaster.
Keep the message accurate and prepare a fallback if a channel cannot be used. Make sure your website and official links still explain the product clearly. Do not treat a mention of a Base-related platform as proof of endorsement or access.
To start, send DigitalMedia1 your product page, contract or documentation link, target audience and preferred window. Add any approved materials. We’ll check the 3 channels against those inputs and send a written quote.
Frequently asked questions
What can Aerodrome add to a Base marketing plan?
1 clear project connection is the starting point. Send the product description and official links, then assess whether Aerodrome belongs in the plan. We keep the message tied to what your project actually does. The completion report records the agreed channel work. A platform name alone is not a reason to include it.
Do we need separate content for Zora and Farcaster?
2 distinct messages can help when audiences or actions differ. Start with the same approved product description. Then adapt the example and next step for each channel. Send your existing copy and the person handling replies. We can check whether separate drafts are needed.
What should we prepare for a Base marketing quote?
5 inputs make the quote conversation concrete: product link, audience, target window, requested channels and approved assets. Include any message or destination link you already use. We build the written quote around the surfaces and work requested. You can review the plan before payment.
Who decides whether our project appears on a Base channel?
Platform owners make decisions about their content rules, reviews and visibility. We check your copy, links and agreed work, then report what we completed. No one can promise a feature placement or a set level of visibility on Aerodrome, Zora or Farcaster.
How do we keep Base campaign messages consistent?
1 approved product description should anchor every channel draft. Keep a shared record of final copy, official links and the person responsible for replies. We check those materials before channel work. The completion report logs the agreed work, so your team can verify what ran.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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