Targeted traffic across 3 routes for Web3 sites and dApps

3 routes, one destination per audience

3 routes | 1 destination per audience | 1 report every 24 hours while placements are live.

Targeted traffic puts organic video, KOLs and paid sources behind one clear visitor action. It suits a website or dApp that explains the product. Visitors should also see what to do next. Use it for a product launch, feature announcement or audience expansion.

Before choosing a route, we check 4 inputs:

• Audience: who should see the message? Which market matters?

• Destination: which page or dApp path answers their first questions?

• Action: what should visitors do after they arrive?

• Measurement: which link tags or analytics events can show that action?

If your audience needs an explanation first, organic video or a creator may fit. If the offer is clear, a paid placement may send people to a campaign page. A channel plan can also give each route a separate role. For more options, see Advertising and traffic.

Which traffic route fits your next action?

3 route types work best when each has a distinct job. Use this comparison to prepare for the first channel conversation.

A KOL helps when an audience needs context from a creator. Organic video gives you an asset that can explain the product beyond one placement. Paid distribution gives the plan a defined placement and destination.

For creator-led work, compare formats through KOL and creator campaigns. For paid planning across sources, see media buying and user acquisition or crypto ad networks.

We confirm the proposed format, destination and live window before booking. For KOL campaigns for GameFi or Asian markets, send the target market and language first. Include the product context too. Those details help us assess whether an available creator format fits your audience.

4 checks before traffic goes live

4 checks help separate confirmed placement activity from visitor behavior. We review the destination and tracking before activity starts. Then we log evidence for later review.

• Destination: open each campaign URL on mobile and desktop. Confirm it lands on the intended page.

• Tracking: test tagged links and agreed analytics events. Record what your analytics can and cannot show.

• Placement: verify the live creative, creator post or paid format against the approved plan.

• Visitor path: check that the intended next action is visible and usable after arrival.

• Evidence: save the live link or placement record for the report.

A placement appearing is only one part of the check. Does its message match the landing page? Can analytics connect the source to the next step? When access permits, we compare placement evidence with your analytics. We flag broken links, unclear source labels and gaps in the visitor path.

If X is part of your paid mix, see X Ads for crypto. The report separates confirmed activity from tracked actions. You can then decide whether to keep the route, adjust creative or fix the destination.

How does a traffic campaign move from request to report?

5 stages take a campaign from first inputs to a documented review. Each stage has a clear approval point. You know what needs your team's attention.

1. Send the inputs: share the destination, audience, market, visitor action and available creative.
2. Check the path: we review campaign links, mobile experience and measurement with your team.
3. Set the route: we propose organic video, KOL and paid formats. Each gets a defined role.
4. Approve placements: you confirm claims, creative, destination and proposed window before bookings.
5. Review activity: we log live links and available evidence. Then we summarize tracked visitor actions.

Your kickoff checklist should include a project URL. Add contract or product links where relevant. Include approved claims, assets and target languages. Name one person who can sign off. Also provide analytics access or explain the events you track.

These inputs give us a basis for quality checks. You won't need to rebuild your measurement setup.

While placements are live, we send a report every 24 hours. The final report includes available links and screenshots. It arrives within 2 working days after the agreed window ends. See How we work for the wider working process.

Placement terms, platform control and your next move

1 agreed placement plan gives both teams a clear record. It shows what we coordinate and verify. We commit to approved placements and reporting, not to visitor actions outside our control.

Creators set their publishing schedules and editorial choices. Paid platforms may review, reject, pause or rotate placements under current rules. Nobody can promise a specific live position or visitor response. We record confirmed activity and report the tracked behavior available to your team.

Prepare these 5 items before requesting a plan:

• Website or dApp URL, including the intended campaign page.

• Audience, target market and any required language.

• Primary action visitors should take.

• Approved claims and available video or ad assets.

• Analytics setup, plus the events your team can review.

A single contact for approvals helps keep bookings clear. Already have a preferred route? Name it. If not, tell us the audience and action first.

We’ll review the destination and tracking. Then we’ll send a channel plan and fixed written quote within 2 working days. Send us your URL, market and target action to start.

How it works

1. 1. Send the campaign inputsShare the destination, audience, market, target action and available assets. Include approved claims and analytics details.
2. 2. Check the visitor pathWe test the campaign link and review the intended action with your team. We note tracking gaps before any placement is booked.
3. 3. Confirm the route and windowWe propose suitable video, KOL and paid formats. You approve the placement details, creative and schedule.
4. 4. Verify live activityWe check agreed links and record available placement evidence. Live reports summarize the activity we can observe.
5. 5. Review the reportYou get a final report with links, screenshots and available source data. We identify what to continue, adjust or investigate.