7 checks before creator outreach
7 checks make agency proposals easier to compare before outreach. Write down your needs. Give every candidate the same questions.
- Audience: name the people, markets and languages you need to reach.
- Objective: state what the creator should explain or introduce.
- Channel: list the platforms and formats you want considered.
- Creator fit: ask why each recommendation suits your audience and message.
- Placement: request the creator, format and planned publication window.
- Approval: identify who reviews content and confirms the final version.
- Proof: agree what source links, screenshots and post details the report will show.
A useful proposal connects each recommended creator to a specific placement. Ask the agency to explain each recommendation. Have it mark confirmed placements separately from those awaiting creator approval. For more planning help, see how to run a crypto KOL campaign.
Use the same checklist for every proposal. If a candidate cannot explain its recommendations clearly, ask for a stronger shortlist before comparing terms.
Which 5 options should enter your comparison?
5 names can start the shortlist: Coinbound, Lunar Strategy, NinjaPromo, MarketAcross and DigitalMedia1. Treat them as options to investigate, not a ranked list. Compare each proposal and assigned team. Do not assume agencies work alike.
- Coinbound: ask for the proposed creators, formats and campaign responsibilities.
- Lunar Strategy: check the shortlist rationale and who handles approvals.
- NinjaPromo: request the publication plan and reporting evidence.
- MarketAcross: ask which creator work and handoffs appear in the proposal.
- DigitalMedia1: request a creator-by-creator shortlist review and a placement proof log.
Give every candidate the same campaign brief. Request a sample plan. It should name the audience, format, approval path and proof for each placement. The KOL and creator campaigns hub can help you compare campaign types.
Then note what each proposal leaves to your team. Separate included work from optional work. Record open questions beside the relevant placement. For a focused audience review, use how to vet crypto KOLs.
4 creator formats to compare side by side
4 common formats give you a practical comparison. Ask each agency to state the format, publication window, approval steps and materials needed.
| Format | What it is | Window | What you send |
|---|---|---|---|
| Short post | A creator publication with a concise project message | Written in proposal | Key message and official links |
| Video | A creator-led explanation or review format | Written in proposal | Product details and approved claims |
| Live session | A scheduled creator conversation with your team | Written in proposal | Speaker, talking points and availability |
| Regional placement | Creator content prepared for a named market | Written in proposal | Target market, language and local review contact |
This table is a comparison prompt. It does not mean every creator offers every format. Ask for the exact proposed placement. Confirm how your team can review its content. Put reuse rights, editing requests and disclosure expectations in writing.
If your campaign supports a launch, use the token launch marketing checklist too. It helps your team check creator timing against other launch work.
4 handoffs from proposal to proof log
4 handoffs show how a KOL campaign moves from brief to report. Ask the agency to name an owner for each one.
- Brief review: send the audience, objective, target markets, channels and preferred window.
- Shortlist approval: review each creator, format, placement and proposed message before booking.
- Content and publication: confirm the approval route, disclosure expectations and publication details in writing.
- Proof log: check each placement against its source link, screenshot and any recorded change.
With DigitalMedia1, the creator-by-creator shortlist review happens before placement approval. Work starts within 24 hours of confirmed payment. While a placement is live, you get a report every 24 hours. A final report includes links and screenshots after the window ends.
The written plan names the placements and reporting details. Keep each report useful for your team. Separate completed placements from changes. Label platform-post data clearly. If media coverage is part of the campaign, compare it with PR and media. Give creator work a clear role.
What does the platform decide after a KOL booking?
3 parts belong in the agreement: placements, approvals and proof. Social platforms control feed distribution and moderation. Creators make their own editorial choices. Nobody can promise a particular reach or engagement level. We can commit to agreed placements and a report documenting published sources and changes.
Before approving a proposal, settle these points:
- Replacement: decide how to handle a delayed or withdrawn creator placement.
- Content: name who approves drafts and who signs off on revisions.
- Disclosure: state the expected disclosure approach for each format.
- Evidence: ask for live source links where available, plus screenshots and notes.
Treat screenshots as supporting evidence. Source links let your team check published placements when they remain available. The report should separate completed work from cancellations or changes. It should not present post-level observations as business outcomes.
Send DigitalMedia1 your project summary, target audience, priority markets and preferred campaign window. We will review the inputs and check the proposed placement mix. Then you get a written plan to assess.
5 crypto KOL agency options to assess
| Option | What to examine | Question to ask |
|---|---|---|
| Coinbound | Proposed creators, formats and campaign responsibilities | Which placements match this audience and message? |
| Lunar Strategy | Shortlist rationale and approval ownership | Who coordinates creators and content approvals? |
| NinjaPromo | Publication plan and reporting evidence | What proof appears in the final report? |
| MarketAcross | Creator work and campaign handoffs | Which tasks are included in this proposal? |
| DigitalMedia1 | Creator-by-creator shortlist review and placement proof log | How will each completed placement be verified? |
This is a shortlist aid, not a ranking or endorsement. Check current services, team responsibilities and proposal details directly with each agency.
Frequently asked questions
What should I send before asking for a KOL agency proposal?
5 inputs make a useful starting brief: your project summary, target audience, priority markets, preferred channels and campaign window. Add the message creators should explain and any official links they can use. A clear brief helps an agency connect its recommendations to your campaign. It avoids a generic creator list.
How can I compare the creator recommendations in two proposals?
1 shared checklist keeps the comparison practical. Review each creator’s relevant content, intended audience, proposed format, publication window and approval path. Ask why each name fits your project. Mark confirmed placements separately from options awaiting creator approval. For more audience checks, use the crypto KOL vetting guide.
What evidence should a KOL campaign report include?
1 proof log should connect each agreed placement to its published source. Ask for source links where available, screenshots, format details and notes on changes. Clarify whether platform-post observations will appear. Keep those observations separate from business outcomes. This gives your team a clear record of what ran.
Can a crypto KOL agency support a GameFi campaign?
1 GameFi placement should fit the game and its intended audience. Ask agencies for creators with relevant gaming or Web3 content. Review the proposed message and format. State which feature or action the creator should explain. Agree on content review, publication details and proof before approving the placement.
How do you handle KOL campaigns for Asian markets?
1 market-by-market plan should name the intended language, audience and creator rationale. Ask who handles localization and local-context review. Check that the content fits each market. A regional label alone does not show whether a creator’s usual subject matter or audience matches your project.
How is the cost of a crypto KOL campaign worked out?
3 inputs shape the quote: the surface, campaign window and placement volume. Send those details with your target market and preferred formats. You receive a fixed written quote within 2 working days, before payment. Compare quotes only after checking that placements and reporting requirements match.
Can an agency guarantee views from creator posts?
1 placement agreement can define the creator’s work and the proof you receive. Social platforms control feed distribution and moderation. Creators control their editorial choices. An agency cannot promise a particular reach or engagement level. Review the written placements and reporting terms. Ask how changes will appear in the proof log.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
Loading the form…