E-E-A-T audit: 4 proof checks across AI and Google

4 evidence groups, one practical report

The report shows 4 evidence groups, the pages reviewed and the next actions. It ties each observation to something your team can check. No site-wide trust score.

Each finding identifies the page and visible evidence. It gives a practical next action. If a source exists but is hard to find, the report says where the connection breaks. Your team can distinguish missing proof from proof that needs clearer presentation.

This audit supports wider AI search visibility work. It can also include agreed observations from Perplexity optimization. Those observations are snapshots, not promises of future inclusion.

How does the E-E-A-T review move from pages to actions?

5 review steps move from your priority pages to a checked action list. You know what we are reviewing before page work begins.

1. Set the pages: Send your website, priority URLs, audience and buyer questions. We confirm the pages and surfaces included.
2. Collect evidence: Share author details, source material, policies and editorial guidance. These help explain important claims.
3. Check what is visible: We review page content, authorship, sourcing and consistency. We also check the context behind key statements.
4. Validate the notes: A senior reviewer checks findings against your pages and materials. Your subject expert can confirm claims that need internal knowledge.
5. Hand over actions: You get page-specific findings and priority fixes. We flag areas needing editorial, product, legal or technical input.

For included AI-answer checks, we use agreed questions and public surfaces. We log the question and response observed. We also record any visible citation or brand mention. That record helps your team discuss what appeared during the check.

For technical questions raised during review, see technical AEO. For pages that need stronger explanations or sourcing, use the findings to shape content for AI answers.

6 evidence checks that make trust visible

6 checks show whether readers can connect your claims to credible evidence. The audit reviews published information. It does not add unsupported trust language.

• Experience: First-hand work, product use, research methods or operational knowledge has useful context.
• Expertise: Authors and reviewers are identified where attribution matters. Relevant experience is explained.
• Authority: The organization’s role, credentials, publications or relevant recognition are easy to understand.
• Trust: Contact details, policies, disclosures and sourcing are consistent and findable.
• Claims: Important statements have a visible basis. Unsupported superlatives and unclear ownership are flagged.
• Consistency: Product, organization and expertise descriptions agree across the pages reviewed.

We also flag practical friction. That includes anonymous authorship, outdated material and broken references. We note evidence separated from the claim it supports. Each finding points to the affected page. The responsible person can check the issue without searching the whole site.

Send author details, source records and review guidance with the URLs. We can then tell whether evidence is absent or simply buried. For finance, crypto or other consequential topics, include your policies and claim rules.

What can the audit check across Google and AI answers?

The audit checks whether your published evidence is clear and useful. It does not treat one page element as a visibility shortcut. Google and AI-answer observations answer different questions. We record what was reviewed and what appeared.

Google-facing page checks focus on content clarity, attribution, sourcing and usefulness. For AI-answer checks, we can record agreed questions and visible responses. These checks can use surfaces such as Perplexity. The report notes citations or brand mentions when present. It also records the question and observation context.

Use Google AI Overviews optimization for platform-focused follow-up. Need a repeat view over time? AI visibility monitoring tracks a different question from a one-time audit.

A review can show whether the material behind your claims is easy to assess. It cannot identify a proprietary selection formula. Nor can it predict how a future answer will appear.

Send 4 inputs to start the audit

4 inputs give us a clear starting point: your site, priority pages, audience and target surfaces. Add materials that help us verify claims instead of relying on guesswork.

• Website: Send the main domain and relevant product or company pages.
• Priority URLs: Include pages that answer buyer questions or support key claims.
• Audience and questions: Tell us who you serve and what they need to establish before choosing you.
• Evidence materials: Share author details, source records, policies and editorial review guidance.
• Surfaces: Name the Google or AI-answer platforms you want included in observation checks.

The review can also point to related entity and knowledge graph work or a wider GEO audit. We keep those separate when they need different checks. Your team can decide what to address next.

Google decides how its results and features display. Perplexity decides which sources it cites or mentions. Neither platform lets an audit secure a placement or future recommendation. We can verify the agreed pages and provide documented findings. We cannot control those decisions.

At DigitalMedia1, a senior reviewer checks each finding against the page and supplied materials. Send your website, priority URLs, audience and target surfaces. We reply within 1 working day. A written quote follows within 2 working days.

How it works

1. Send the pagesShare your site, priority URLs, audience and buyer questions. Name any AI or Google surfaces you want considered.
2. Gather source materialProvide author details, source records, policies and editorial guidance that explain key claims.
3. Review visible evidenceWe check the agreed pages for experience, expertise, authority, trust, attribution and consistency.
4. Validate observationsA senior reviewer checks notes against your pages and materials. Your experts can confirm claims that need internal context.
5. Receive the action listYou get page-specific findings, priority fixes and a record of any agreed AI-answer observations.